Backlinks: Do they even matter?

Today, we’re delving into a topic at the heart of what we do here at Bazoom: Backlinks.

More specifically, we’ll explore the crucial question: Why are backlinks so important?

Ever since we started working with SEO professionally in the early 2000s, backlinks have consistently ranked among the top three crucial factors for ranking on targeted keywords.

But why is that? As you probably already know, Google’s algorithm considers over a thousand different factors. Yet, throughout the years, backlinks have consistently stood out as one of the most influential ones. In short, backlinks help convey to Google and other search engines that your site holds authority.

Try picturing your website as a real person.

Just like in real life, if a bunch of highly authoritative people vouch for you, your trustworthiness skyrockets. And the more authority these individuals possess, the more credible and trustworthy they appear to the public.

The same principle applies to your website.

Backlinks actually have a significant impact.

Looking at it from a data-oriented perspective, websites ranking #1 on Google have 3.8x more backlinks than the rest of the top 10 sites.

So, when ranking on highly competitive keywords, having backlinks to your website is often essential. The more relevant they are to your website, the better.

If you’re writing about skincare, a backlink from a site focused on skin health holds more weight than one from a website discussing running shoes. The relevance and expertise of sources play a crucial role in the value of backlinks for your website.

We call this topical relevance. If you’re seeking guidance on choosing the right serum, wouldn’t you trust your doctor’s advice over your running coach’s?

As you can see below, we’ve made Bazoom transparent. You can filter the categories and choose the filters yourself, which means you’re 100% in control.