Most B2B SaaS companies, while beginning to put into practice their go-to-market strategy, start with significant investment in clean websites, nicely refined design, and well-crafted content. Companies give a considerable amount of thought and a considerable share of their marketing budget to these assets. However, the truth is cruel: 96.55% of all web pages are […]
Here’s the reality: 92% of potential clients use Google to find legal services. If your law firm’s website isn’t appearing in those crucial first few search results, you’re essentially invisible to the clients who need you most. The key to ranking higher lies in quality backlinks, its a digital endorsements that signal to Google your […]
In the hyper-competitive world of trading platforms, organic visibility can make the difference between market leadership and obscurity. With 53% of all web traffic coming from organic searches, effective link building has become the cornerstone of successful digital marketing for forex companies, brokerages, and trading education platforms. The challenge for trading websites isn’t just competing […]
Building links as a SaaS company isn’t just harder than it used to be, it’s a completely different game. While your B2C counterparts can get away with lifestyle content and broad appeal tactics, you’re competing in a space where every click costs more, every keyword is fought over, and your audience expects deep technical expertise. […]
Your backlink profile is either quietly building your authority or slowly destroying it. The difference? Whether you’re monitoring the right metrics in the right way. Most SEOs treat monitoring backlinks like checking their email: Sporadically, reactively, and usually when something’s already gone wrong. But here’s what separates the pros from everyone else: they’ve built systematic […]
White Hat Link Building in 2025: What Still Works (and What Doesn’t) Backlinks remain one of Google’s top ranking factors, yet many websites struggle to earn quality links ethically. While black hat link building may offer quick gains, it risks severe penalties that can undo years of SEO progress. White hat backlinks provide a sustainable […]
The days of building hundreds of random backlinks are over. In 2025, search engines have become sophisticated enough to distinguish meaningful, relevant connections from manipulative link schemes. While competitors chase quantity, smart SEO professionals focus on acquiring relevant backlinks that truly impact search engine rankings. Recent algorithm updates prioritize quality, context, and relevance over volume. […]
Linkable assets are content pieces crafted to attract high-quality backlinks naturally. These include infographics, tools, research, and guides. In this article, we’ll explore the top linkable assets and show you how they can boost your site’s authority and search rankings. Key Takeaways Linkable assets are content types specifically crafted to earn backlinks organically and boost […]
When you’re running a small business, your resources are limited. Time, budget, and manpower all have to be stretched. But if there’s one area that delivers a strong return without requiring a huge investment, it’s local SEO. With the right local SEO strategies and a focus on building high-quality local backlinks, small businesses can improve […]
Almost a month as past since BrightonSEO, and wow — what an event it was! As one of the world’s biggest gatherings of search marketing professionals, the energy was electric, and the conversations buzzing with fresh ideas. Once again, Bazoom had the pleasure of not just attending, but was invited to speak on the big […]
