One of the smartest strategies in link building is keeping a close eye on what your competitors are doing. By analyzing their backlinks, you can gain valuable insights into which sites are linking to them, what’s working for them, and how you can replicate their success. This is where competitor analysis comes in. Why competitor […]
Domain authority: The metric every marketer is talking about
So what is it about that Domain Authority (DA) that is so important? Let’s take a brief trip down memory lane. PageRank (PR) & Domain Authority (DA) Domain Authority (DA) actually has its roots in Google’s original “PageRank” algorithm, developed by Larry Page and Sergey Brin in the late 1990s. PageRank measured the importance of […]
High-authority sites: Why quality trumps quantity
When it comes to link building, quality trumps quantity every time. One of the most effective ways to boost your site’s rankings is by earning backlinks from high-authority sites. But what exactly are high-authority sites, and how can they elevate your SEO game? What are high-authority sites? A high-authority site is a website that is […]
Topical relevance: When backlinks make even more sense
When it comes to effective link building, one of the most important factors you should consider is topical relevancy. Search engines like Google are getting smarter by the day, and they now place a huge emphasis on the relevance of the content where your backlinks are placed. But what exactly is topical relevancy, and why does it matter? […]
Backlinks: Do they even matter?
Today, we’re delving into a topic at the heart of what we do here at Bazoom: Backlinks. More specifically, we’ll explore the crucial question: Why are backlinks so important? Ever since we started working with SEO professionally in the early 2000s, backlinks have consistently ranked among the top three crucial factors for ranking on targeted […]