Every few years the SEO industry declares link building dead. Panda was going to kill it. Penguin was going to kill it. Now AI search is supposedly going to kill it. Here is the part nobody selling you a “GEO course” wants to say out loud: the mechanics barely changed. The interface did. ChatGPT, Perplexity, […]
If you’ve been buying the same backlink type since 2019, your link profile probably looks like everyone else’s. Articles, articles, more articles. Maybe a niche edit if your agency is feeling spicy. That worked when Google was the only judge in the room. It doesn’t work now. We just rolled out seven distinct backlink types […]
