Last week I spent three days in Barcelona at Search Central Live Deep Dive, the most technical event Google runs for SEOs. Each day covered one stage of Search: crawling, then indexing, then serving. I recorded most of the talks on my phone and came home with about 140 photos of slides. 🥴 I went […]
No GEO hacks. No llms.txt. Just the same fundamentals — and why that’s both reassuring and a wake-up call for anyone building links. Google published its official guide to optimizing for generative AI search features this month. If you’ve been watching the industry pile onto GEO, AEO, llms.txt, and “chunking” frameworks — a lot of […]
