5,336 New Media Sites in 72 Days: Where They Come From

Between 1 September and 11 November 2026, 5,336 new media sites were added to the Bazoom platform. That’s about 74 a day, or roughly 520 a week.

And here’s what makes the number interesting: they don’t arrive evenly, and they don’t come from where you’d guess. This post shows where the new sites are, how fast they came in, and what to do with that if you’re planning link building for a specific market.

The 72 days in four numbers

• 5,336 new media sites added between 1 September and 11 November.

• 109 countries are represented among the 5,123 sites that have a country assigned so far.

• 75% of those sit in just ten countries.

• 969 sites in our biggest week (the week starting 21 September).

Where the new sites are

The US and France lead, and together they make up more than one in three of the new sites. India and Indonesia follow, and add about a fifth. The top four countries alone account for 56% of everything that was added.

Share is calculated on the 5,123 new sites with a country assigned. The other 213 are not counted here.

A few things stand out

• Two markets make up a third of the additions. 970 new US sites and 893 French sites in 72 days is a big move for two markets.

• The Nordics are small but steady. Sweden added 77, Finland 44, Denmark 31 and Norway 23. That’s 175 across the four.

• Mid-sized European markets arrived together. Germany, Poland, Italy, the UK, the Netherlands and Ukraine each landed between 92 and 232 sites.

The long tail: 99 more countries

Outside the top ten, another 1,266 sites are spread across 99 countries. Some of the larger pockets: Spain (86), Canada (55), Brazil (48), Romania (47), Japan (37), South Africa (34), Mali (33) and Burkina Faso (32).

No single one of these moves the needle. But if your client sells in a smaller market, this is where coverage tends to appear first, and it’s easy to miss if you only check the big markets.

How fast they arrived

New sites came in waves, not a steady trickle. The weekly count ranged from 246 to 969 across the nine full weeks.

New media sites added per week. The two lighter bars are partial weeks.

Two weeks stand out: the weeks starting 14 and 21 September added more than 900 sites each, over a third of the whole total. Since mid-October the pace has settled at roughly 250 to 275 a week.

Which categories they belong to

News dominates. 1,208 of the new sites (22.6%) sit in the News category. Lifestyle (951) and Technology (732) come next, followed by Business at 621.

A site can belong to more than one category, so the shares add up to more than 100%. Share is calculated on all 5,336 new sites.

A few things stand out

• News comes in many flavours. News, Local News (574), National News (466), Business News (368) and Sports News (361) all land in the top 15. The labels overlap, so don’t add them up.

• Business and tech are well covered. Technology (732), Business (621), Software & Systems (365), SEO & Social Media (247) and Web Design & Development (219) all have a solid base of new sites.

• Regulated niches are there too. Gambling and Betting (198), Betting (147), Crypto (95), Casino (36) and Lottery (18) each have new sites, just far fewer than the general categories.

• The tail is long. About 30 categories added fewer than ten sites each, from Cycling (9) down to Golf (1).

What this means for your link building

• Check your market again. A country can go from thin to well covered in a few weeks. If you last browsed the marketplace in September, your market may look different today.

• New is not the same as vetted. A new site is a candidate, not a recommendation. Run the same checks you’d run on any publisher. Our 5-minute publisher check is a good place to start.

• Filter by language, not only by country. A site in India or the US can publish in a different language than you expect, and language is often the sharper filter for a single-market brand.

• Filter by category before you filter by DR. General publishers are easy to find. If your client sits in a specific niche, relevance matters more than a high number.

• Don’t wait for the big markets. The long tail is where new coverage appears first. If your client sells in a smaller country, look there.

Want this data inside your own tools? You can search the same inventory with the Bazoom API and MCP, or just ask Claude to find publishers by country, language and budget.

How we counted

We counted every media site created on the Bazoom platform between 1 September and 11 November 2026, and grouped them by the country and categories on the site’s record. 213 of the 5,336 sites had no country assigned at the time of counting, so they are left out of the country shares.