Bazoom at BrightonSEO: Redefining link value with impact scoring and hybrid tactics
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Almost a month as past since BrightonSEO, and wow — what an event it was! As one of the world’s biggest gatherings of search marketing professionals, the energy was electric, and the conversations buzzing with fresh ideas.
Once again, Bazoom had the pleasure of not just attending, but was invited to speak on the big stage.
What is BrightonSEO?
Held on April 10–12, 2025, in the iconic seaside city of Brighton, UK, BrightonSEO is one of the most respected conferences in the digital marketing world. It brings together thousands of SEO professionals, content marketers, and digital strategists for three days of expert talks, training, and networking.
Redefining Link Building at Scale
Our very own Tamara Novitović took the spotlight once again with her talk: Redefining link value with impact scoring and hybrid tactics.
She broke down the outdated way of looking at backlink metrics, and instead introduced a modern, ROI-focused model based on impact scoring. These aren’t just vanity metrics like DR’s and DA’s, instead, Tamara dove into what actually moves the needle: relevance, intent alignment, and hybrid content strategies that integrate PR, content marketing, and SEO tactics.
“We’ve been measuring the wrong things for too long. It’s time link building earned its seat at the performance table.” — Tamara Novitović
From Metrics to Meaningful Results
Tamara’s talk struck a chord with brands and agencies alike, who are frustrated by the shallow results of traditional link building. Her framework maps link opportunities back to business goals, and filters them through a lens of domain authority, topical fit, content environment, and user behavior.
The highlight? A live walkthrough of how Bazoom scores and prioritizes link placements across thousands of domains using real-time hybrid impact scoring. It’s smarter, faster, and built for 2025.
Let’s Talk Link Strategies That Actually Work
We’re already chatting with fellow attendees about how to put these ideas into practice. Whether you’re a SaaS company, iGaming brand, or affiliate agency — we’d love to explore how our hybrid link building approach can bring you qualified traffic and long-term results.
Want to learn more about our methodology or get a copy of Tamara’s framework? Get in touch with us or get the presentation here.
