What It Takes To Deliver Content at Scale
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Recently, a client placed an order with Bazoom for 58 link building articles, the majority in Finnish and within the casino niche.
The order came in at around 4 PM when the instinct would be to wrap up for the day and deal with it tomorrow.
But Bazoom did not wait until tomorrow. Our Content and Publication teams jumped on it, and twelve hours later, 39 of the requested 58 articles were already published.
At a time when much of the industry is moving towards AI-first content production, Bazoom continues to invest in a dedicated in-house Content department and a large writer network. That gives us the capacity to deliver human-written content at scale when clients need it.
An order like this can be challenging, requiring planning and sourcing. In link building, content can easily become a bottleneck because publication cannot move forward until the content is ready.
Bazoom could eliminate the content bottleneck and offer this client a fast turnaround because we already have the people, processes and workflows in place to make it work.
The Systems Behind the Speed
The easy takeaway here is that we’re fast. And yes, we are.
But that is not the point because speed is only the result. What makes it possible is the setup behind it.
At Bazoom, we have invested heavily in people, processes, and technology that enable us to assign orders quickly, get our writing team started immediately, and move completed content into the publication workflow.
That means Content and Publication can keep moving as soon as an article is ready, rather than waiting for an entire order to be completed first.
The Team Behind the Systems
However, the best system in the world is useless without the right team.
A big part of that setup is our dedicated in-house Content department and the writer network we have built around it. This means we can manage both AI and human-written content within our own content operation, rather than relying on external content providers when volume increases.
A few numbers behind that setup:
- We have 75+ freelance writers
- We cover 23+ languages
- More than 50% of our writers have worked with Bazoom for at least two years
- Several writers work with Bazoom at close to full-time freelance capacity
- We currently deliver around 4,500 articles per month on average, with more than 60% being human-written
The fact that more than half of our writers have been with us for at least two years reflects how much we value long-term relationships. In turn, our writers understand our platform, workflows and quality expectations.
That makes it easier to respond quickly when demand changes, while maintaining consistency across markets and languages.
The result is an average turnaround time of just 1.5 days for human-written content.
But What About AI?
AI is increasingly a part of content production, including at Bazoom. We use it as a supplementary tool when it makes sense for the task.
We don’t believe in a one-size-fits-all approach to content. Human writers remain vital, especially when judgement, market knowledge, insight and nuance matter.
While AI has made it easier and cheaper to produce content at scale, we continue to invest in the people and setup needed to deliver human-written content at scale too.
The Client Benefit
The same content operation behind this turnaround is also what powers Content by Bazoom.
Through Content by Bazoom, companies can get direct access to the same established content operation and writer network.
For our clients, that means less coordination, faster delivery and access to an experienced team of writers, helping remove content as a bottleneck and deliver the right content when it is needed.
Yes, Bazoom is fast, but speed and quality can coexist when the right people, processes and technology are in place.
