The 5 Best Linkable Assets that Attracts backlinks

Linkable assets are content pieces crafted to attract high-quality backlinks naturally. These include infographics, tools, research, and guides. In this article, we’ll explore the top linkable assets and show you how they can boost your site’s authority and search rankings.

Key Takeaways

• Linkable assets are content types specifically crafted to earn backlinks organically and boost SEO.

• Effective linkable content includes research, tools, infographics, and detailed resources tailored to different audience needs.

• Promotion through social media, email outreach, and PR is key to maximize the visibility and linkability of your content.

What are Linkable Assets?

Linkable assets are content designed to generate high-quality backlinks organically, without resorting to paid or artificial methods. These assets are not just any pieces of content; they are crafted with the intention of providing unique, valuable, and thorough information that surpasses competitors. When done right, a successful linkable asset significantly enhances a site’s credibility and improves its search engine rankings.

The magic of linkable assets lies in their ability to attract links from diverse domains, thereby boosting a site’s authority. Unlike traditional outreach, creating linkable content reduces the time and effort spent finding links because the content itself is inherently attractive. Incorporating linking triggers helps develop content that naturally attracts backlinks and attracted links, enhancing your link profile.

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The Role of High-Quality Content in Link Building

Creating content that is both valuable and original is paramount in the world of link building. Link-worthy content engages the target audience effectively, increasing the likelihood of earning valuable backlinks. Well-researched content created that answers industry questions can help establish authority, making it more likely to be referenced by others.

To create linkable assets that work, your content must be:

• Valuable: Solve real problems or answer pressing questions.

• Original: Offer insights or data not easily found elsewhere.

• Timely: Align with current trends or fill existing content gaps.

Analyzing competitor content is another essential aspect. Understanding the types of content that have earned backlinks for your competitors enables you to create superior linkable content in terms of quality and originality. This strategic approach not only helps in generating high-quality backlinks but also enhances your overall search engine optimization efforts.

5 Types of Linkable Assets That Generate High-Quality Backlinks

Linkable assets come in various forms, each designed to attract backlinks in unique ways. From engaging infographics to comprehensive guides, the types of content that easily earn links are diverse and plentiful. Understanding these types can help you create a diversified link-building strategy that naturally attracts backlinks and enhances your link profile.

Among the most successful linkable assets are infographics, online tools, and original research. These formats not only provide valuable information but also serve as a valuable resource, presenting it in an easily digestible format that is highly shareable and engaging.

Let’s explore these top three linkable assets in more detail to understand how they can generate high-quality backlinks for your site:

Infographics and Visual Assets

Infographics are a powerhouse in the realm of link building. Condensing complex data into visually appealing formats enhances shareability and attracts backlinks. Infographics often include:

• Charts

• Graphs

• Icons

• Illustrations

Use graphs, charts, and illustrations to transform statistics or processes into engaging formats. These can be embedded in blog posts or widely shared via social media.

Online Tools and Games (Calculators, Converters, Translators etc.)

Online tools are another highly effective type of linkable content. These practical resources provide shortcuts to complex or simple but time consuming problems, making them invaluable to users and highly shareable. A great example of a free tool as a linkable asset is this morgage calculator.

Games can function similarly. Take the New York Times’ Wordle as an example. Although it’s unrelated to the Times’ core news content, the game attracted massive attention, social shares, and backlinks. Its simplicity and addictive nature turned it into a daily habit for millions, demonstrating how interactive content, even outside a brand’s main niche, can drive significant traffic and high-authority links.

Creating these tools or games may require a budget for hiring help or the necessary coding and design skills. However, the investment can pay off significantly.

Moreover, online tools often become go-to resources for users and site owners, leading to consistent traffic and backlinks over time. This ongoing value can significantly boost your site’s domain authority and search engine rankings, especially when optimized for SEO tools and search engines.

Original Research and Studies

Conducting original research and publishing unique studies can attract significant backlinks, especially in the SEO and marketing industries. Unique research provides new insights, making it highly linkworthy and valuable to other sites, as highlighted in Search Engine Journal. Examples include surveys, analysis of company data, or keyword research compilation of data from sources like Google Research, as well as your own research.

Updating existing studies with fresh data can also earn valuable links. If there are existing reports on a topic, collecting new data to replace outdated reports can attract backlinks from sites seeking the most current information. LinkedIn Learning’s Workplace Learning Report is a prime example of successful original research that attracts numerous backlinks.

Tip: Focusing on popular topics that lack comprehensive studies allows you to fill a content gap and attract backlinks from websites seeking reliable data. This strategy not only enhances your site’s authority but also ensures your content remains relevant and valuable over time, providing you with content ideas.

Comprehensive Guides and Resource Hubs

Comprehensive guides and resource pages are invaluable linkable assets. These thoroughly detailed ‘definitive’ guides attract many backlinks due to their depth and usefulness. Aggregating various types of information and tools about a particular topic, resource pages offer a centralized location for readers seeking in-depth knowledge.

Maintaining resource pages involves regularly updating and reviewing the content to ensure accuracy and accessibility. This ongoing effort makes resource pages a valuable asset and a go to resource for attracting links from other websites and web pages. Original studies and research reports also play a crucial role in earning backlinks, particularly in the SEO and marketing sectors.

By focusing on creating high-quality, valuable guides and resource pages, you can attract high-quality backlinks, boost organic traffic, and enhance your site’s authority and search engine rankings.

Coined Terms and Unique Concepts

Creating coined terms is a unique and challenging type of linkable asset. Successful coined terms consistently attract an increasing number of backlinks over time, as they become widely recognized and used within the industry. These terms can help establish your brand as a thought leader and create a lasting impact on your niche.

For example, Brian Dean coined the term “Skyscraper Technique” to describe a specific approach to creating content that outperforms existing resources. The phrase caught on quickly and has since earned thousands of backlinks from blogs, SEO forums, and marketing publications. Similarly, Ahrefs popularized “DR” (Domain Rating), a proprietary metric that’s now frequently referenced across the SEO community, even by sites that don’t use Ahrefs.

Creating a coined term that gains traction takes originality, clarity, and strong promotion. It should fill a conceptual gap or give a memorable name to a strategy people already use but haven’t defined. While difficult to execute, a well-chosen term can generate backlinks for years, making it a valuable long-term component of your link-building strategy.

Strategies for Creating Effective Linkable Assets

Creating effective linkable assets involves more than just producing quality content. It requires replicating successful formats that resonate well with audiences. Understanding what makes certain types of content attract links allows you to create linkable assets that naturally generate high-quality backlinks.

Avoiding common mistakes is also crucial. Focusing on the quantity of backlinks over their quality can compromise the effectiveness of your link-building strategy. Prioritizing valuable and engaging content reduces the need for constant outreach, as others will naturally share your content.

Here’s how to get it right:

Audience-Centric Content Creation

Understanding your audience is essential to creating content that attracts links. Consider your audience’s pain points and information needs. Tailoring content to their demands and interests helps maximize the potential for backlinks. Engaging content should resonate with the audience’s interests and provide them with the value they seek.

Analyzing competitor content and understanding your target audience’s preferences and behaviors allows you to craft linkable content that aligns with their interests and is share-worthy. This audience-centric approach ensures your existing content analyze competitor content remains relevant and valuable over time.

Data- and Statistics-driven Approach

Leveraging credible data and statistics can significantly enhance the reliability of your content, making it more appealing for other sites to link to. To provide valuable insights through well-researched data helps create content that stands out as a trusted source of information.

One such example is incorporating complex data into visually engaging formats, such as infographics, which can make the information more accessible and shareable. A good example of this is consistently offering valuable information backed by credible data, which attracts backlinks and boosts your site’s authority and visibility.

Competitive Research

Analyzing the competition to learn what already earns backlinks in your niche helps you understand which topics and formats resonate most. Use SEO tools to identify high-performing competitor content, then find opportunities to improve upon it, whether its by adding depth or functions, updating outdated information, or presenting a unique perspective.

This strategy allows you to build on proven concepts while offering greater value, making your content more likely to attract links. By outshining existing resources, you increase the chances that your content becomes the new preferred reference.

Promoting Linkable Assets for Maximum Reach

Creating linkable assets is only half the battle; promoting them effectively is equally important. Sharing your linkable assets on social media can significantly enhance their reach and visibility. Email campaigns are another powerful tool for promoting your assets to a targeted audience.

Utilizing digital public relations helps generate mentions and links from industry influencers, further boosting your link-building efforts. These promotional strategies ensure your linkable content assets reach a broad audience and attract valuable backlinks.

Even the best content needs promotion. Here’s how to boost visibility and attract links:

Social Media Promotion

Social media acts as a powerful tool for enhancing the visibility of linkable assets. Sharing your content on major social media platforms can significantly increase its reach and likelihood of attracting backlinks. Engaging with audiences on social media also helps tailor your content to their preferences and interests, further boosting its shareability.

An increased reach on social media can lead to a higher likelihood of attracting backlinks from various sources, ultimately improving your search engine rankings and online visibility. Strategically promoting your linkable assets on social media maximizes their impact and effectiveness.

Tip: Share your content on platforms like Twitter, LinkedIn, and Facebook. Engaging with relevant communities increases the odds of shares and links.

Email Outreach

Personalized email outreach is essential for promoting your linkable assets to industry influencers and relevant websites. Reaching out to individuals discussing your research topic increases the likelihood of them linking to your study. Demonstrating the value of your content to recipients through personalized email campaigns effectively attracts backlinks.

After identifying less definitive guides with backlinks, exporting the referring domains and informing them about your comprehensive guide can also help attract links. This targeted approach ensures your linkable assets reach the right audience and generate high-quality backlinks.

Digital PR and Mentions

Digital PR helps increase the visibility of your linkable assets by getting them featured on trusted websites, blogs, and media outlets. When your content is referenced as a tool, data source, or expert insight, it earns high-quality backlinks that enhance your site’s credibility and authority.

To gain these mentions, position your asset as a valuable resource. Highlight what makes it unique or useful when reaching out to journalists, bloggers, or industry editors. Well-placed mentions can drive referral traffic and consistent backlinks over time.

Measuring the Success of Your Linkable Assets

Measuring the success of your linkable assets is crucial for understanding their impact and effectiveness. Analyzing key performance indicators (KPIs) such as the number of backlinks, conversions, and user engagement helps determine the return on investment for linkable assets.

The number of backlinks reveals how many sites consider your content worthy of citation. User engagement metrics provide insights into content effectiveness. Evaluate your linkable content’s performance by tracking:

• Backlink Count: How many referring domains link to your asset.

• User Engagement: Time on page, bounce rate, return visits.

• Search Performance: Organic rankings for targeted keywords.

• Traffic Volume: Direct and referral traffic to the asset.

High social share counts imply that audiences find the content engaging enough to share, and organic search rankings reflect the performance of the content in search engine results. Monitoring the ranks for targeted keywords helps ensure assets are optimized for SEO, and traffic volume indicates the content’s value.

Tip: Tracking the ‘Time on page’ for new vs. returning visitors shows you both your audience loyalty and their interest in the content.

Common Mistakes to Avoid When Creating Linkable Assets

Avoiding common mistakes is essential for creating successful linkable assets. Over-reliance on a single link-building tactic may appear unnatural and limit the overall effectiveness of your strategy. Using generic outreach emails without personalization often leads to low response rates and can harm the sender’s domain reputation.

• Focusing on Quantity Over Quality: A few authoritative backlinks are more impactful than many low-quality ones.

• Generic Outreach: Mass emails with no personalization lead to low conversion rates.

• Neglecting Updates: Outdated content loses its value—and its links.

• Not Tracking Broken Links: Reclaiming lost links helps maintain your link equity.

Not tracking broken links can lead to significant financial losses if links disappear due to removal or errors. Chasing after the perfect backlinks can be counterproductive and waste resources, as a diverse link profile is more beneficial.

By focusing on creating valuable and engaging content, following Google’s E-E-A-T guidelines, you can avoid these common pitfalls and enhance your link-building efforts.

Summary

Creating and leveraging linkable assets is a powerful strategy to enhance your website’s authority and improve search engine rankings. From engaging infographics to comprehensive guides, and practical online tools to original research, each type of linkable asset offers unique advantages in attracting high-quality backlinks. By understanding your audience, leveraging data, and promoting your assets effectively, you can maximize their impact and success.

Remember, the key to successful linkable assets lies in their value and relevance. Focus on creating content that addresses your audience’s needs, offers genuine value, and stands out in your niche. By doing so, you’ll not only attract valuable backlinks but also establish your website as a trusted and authoritative source. So, start creating those linkable assets today and watch your site’s credibility and visibility soar!

Frequently Asked Questions

What are linkable assets?

Linkable assets are essentially high-quality content pieces that naturally draw backlinks from other sites due to their value and appeal. Think of them as content magnets that can really elevate your website’s authority!

Why are linkable assets important for SEO?

Because they help build a strong backlink profile, improving your domain authority and search engine visibility. Essentially, the better your linkable assets, the more visibility you’ll gain in search results!

What types of content can be considered linkable assets?

Infographics, tools, original studies, comprehensive guides, and studies are popular and effective linkable assets. Creating these types of content can significantly boost your chances of earning quality backlinks!

How can I promote my linkable assets effectively?

To effectively promote your linkable assets, focus on sharing them on social media and conducting personalized email outreach. Digital PR is also and effective way to spread the word about your linkable asset. This approach can greatly boost their visibility and attract more backlinks.

What are some common mistakes to avoid when creating linkable assets?

To boost your link-building game, steer clear of relying on just one tactic, sending out generic outreach emails, ignoring broken links, and prioritizing quantity over quality. Focus on a well-rounded approach for better results!